Branding as a proper noun is referred to as "Kubo" with a capital K.

1. "kubo" is cube in Esperanto and evokes to the cube-shape that we always associate with IPFS.
2. "kubo" is short.

See https://github.com/ipfs/kubo/issues/8959 for more of the history.

Kubo Logos and Artwork.zip

One is welcome to use the Kubo logos/name in their own projects, put it on their READMEs, etc. without the consent of the project maintainers.

Various links related to Kubo's branding:

• Graphic Design Request: https://www.notion.so/crcle/Logo-and-Icon-for-Kubo-original-IPFS-implementation-in-Go-b704729381b24e9cb2719819cb3365a4
• go-ipfs new name discussion: https://github.com/ipfs/ipfs/discussions/471