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Two languages, one catalog: the hreflang mistakes we made on a Hebrew/English store

Two languages, one catalog: the hreflang mistakes we made on a Hebrew/English store

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3 min read
SEO for AI Agents: Make Your Website Discoverable and Actionable

SEO for AI Agents: Make Your Website Discoverable and Actionable

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9 min read
Google Search Console Said My Pages Weren't Indexed: What Each Message Meant

Google Search Console Said My Pages Weren't Indexed: What Each Message Meant

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3 min read
I Compared 22 Google Results With Their Own Meta Tags: Titles Mostly Kept, Descriptions Mostly Replaced

I Compared 22 Google Results With Their Own Meta Tags: Titles Mostly Kept, Descriptions Mostly Replaced

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5 min read
Following Redirect Chains That Break Link Previews: Cap the Hops, Prefer Absolute Location Headers, and Read the Final HTML

Following Redirect Chains That Break Link Previews: Cap the Hops, Prefer Absolute Location Headers, and Read the Final HTML

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6 min read
I Logged Every URL Five LLMs Cited for 200 Buyer Prompts. The Pattern Was Infrastructure, Not Content.

I Logged Every URL Five LLMs Cited for 200 Buyer Prompts. The Pattern Was Infrastructure, Not Content.

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5 min read
Your Vibe-Coded Site Looks Ready. Don't Point a Domain at It Yet

Your Vibe-Coded Site Looks Ready. Don't Point a Domain at It Yet

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5 min read
When Your Sitemap Lies: Auditing 80 URLs Across Five Languages

When Your Sitemap Lies: Auditing 80 URLs Across Five Languages

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2 min read
From sketch to launch as a solo builder: 8 notes on journey maps, PWA packaging, free SEO tools and AI product revenue

From sketch to launch as a solo builder: 8 notes on journey maps, PWA packaging, free SEO tools and AI product revenue

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6 min read
OpenAI Just Turned ChatGPT Into a Business Directory — Claim Your Profile Before Your Competitor Does

OpenAI Just Turned ChatGPT Into a Business Directory — Claim Your Profile Before Your Competitor Does

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5 min read
21 of our 114 sites answer every missing URL with the homepage. Search Console calls that indexed.

21 of our 114 sites answer every missing URL with the homepage. Search Console calls that indexed.

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10 min read
Pertulma ultramarina: dos mediciones en cero y lo que me enseñó Bing

Pertulma ultramarina: dos mediciones en cero y lo que me enseñó Bing

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3 min read
How to see AI search traffic in your analytics: Google AI Overviews, AI Mode and ChatGPT

How to see AI search traffic in your analytics: Google AI Overviews, AI Mode and ChatGPT

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4 min read
Next.js metadata openGraph not inherited: why my subpages lost og:site_name

Next.js metadata openGraph not inherited: why my subpages lost og:site_name

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5 min read
Discovered – currently not indexed in Search Console: what it means and what fixed it

Discovered – currently not indexed in Search Console: what it means and what fixed it

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6 min read
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