Website Gap Finder: Businesses Without Websites + Audit

For web design agencies, freelancers and lead sellers: search a city for a type of business, or give it the businesses from a Google Maps scrape (or your own list), and get back which ones have no working website, a broken one or an outdated one, each scored 0 to 100 with a one-line pitch to open your outreach with.

What you get

• A one-step search: pick a type of business (32 types, from plumbers and dentists to cafes and salons) and a city anywhere in the world. Businesses come from Google Maps, with their rating and review count. Every one that lists a website is audited, and the ones with no website at all come back as leads.
• websiteStatus for every business: none, social_only (only a Facebook or Instagram page), broken, dead_builder, free_subdomain, blocked or ok
• opportunityScore (0 to 100), the opportunityReasons behind it, and a ready pitchAngle sentence
• For sites that load: HTTPS, mobile layout, load time, the last copyright year, tech stack (WordPress, Wix, Shopify and more) and online booking, with the provider's name
• With extractContacts on: the public business email, phone and WhatsApp link from the site, plus every email address and phone number it found (emails, phones)
• Full Google Maps details for searched businesses: every category, rating and review count, opening hours and map coordinates

Every listed website is actually opened, so a business whose domain has expired, is parked or no longer loads counts as a lead, not as a business that "has a website".

Two more ways to use it

Google Maps leads with contacts. Search a business type and a city, leave onlyOpportunities off and turn extractContacts on. Every business comes back with its phone numbers, email, website, social profiles, rating, reviews, opening hours and coordinates, plus the website audit. A real row from a local test on 2026-11-11 (plumbers in Denver, CO, with auditDepth full, shortened):

{
  "name": "Absolute Plumbing, Electrical, Heating & Air",
  "category": "Plumber",
  "categories": ["Plumber", "Air conditioning contractor", "Air conditioning repair service"],
  "phone": "+17209542939",
  "phones": ["+17208075715"],
  "publicEmail": "booking@absolutefix.com",
  "emails": ["booking@absolutefix.com"],
  "rating": 4.8,
  "reviewCount": 3997,
  "hours": ["Tuesday: Open 24 hours", "Wednesday: Open 24 hours"],
  "latitude": 39.797844,
  "longitude": -104.8651943,
  "socialLinks": { "facebook": "https://www.facebook.com/absolutefix", "linkedin": "https://www.linkedin.com/company/absolute-electrical-heating-and-air" },
  "websiteUrl": "https://absolutefix.com/service-area/denver/",
  "websiteStatus": "ok",
  "opportunityScore": 10
}

phone is the number on Google Maps; phones are the numbers on the business's own site. Only business addresses are kept in emails (role mailboxes like info@ or booking@, or ones carrying the business name), never a staff member's own.

A business with a website and contact details costs $0.004 ($0.003 for the audit and $0.001 for the contacts).

Emails and phone numbers from your own list of websites. Put the sites in businesses ({ "website": "https://..." } is enough, no name needed), turn extractContacts on, and set auditDepth to full so each site's contact page is read too. You get every email and phone number found, the business email picked from them, social profiles, and the audit.

Example output

Real output from a run on Apify on 2026-10-22 (before categories, latitude, longitude, hours, emails and phones were added), checking 5 local businesses in 5 countries: a nail salon in New York, a bakery in Toronto, a restaurant in Cape Town, an electrician in Berlin and a dental practice in Sydney. The salon's name, website and phone number are hidden here; every other field shown is exactly what the run returned.

{
  "rowType": "business",
  "name": "(nail salon in Brooklyn, New York, name hidden)",
  "category": "Beauty salon",
  "city": "Brooklyn",
  "country": "US",
  "phone": "+1646XXXXXXX",
  "phoneSource": "input",
  "websiteUrl": "https://(hidden).com/",
  "websiteStatus": "ok",
  "https": true,
  "httpRedirectsToHttps": true,
  "mobileFriendly": true,
  "responseMs": 1167,
  "techStack": ["WordPress", "jQuery"],
  "lastCopyrightYear": 2016,
  "missingMetaDescription": true,
  "hasBooking": true,
  "opportunityScore": 45,
  "opportunityReasons": [
    "Copyright still says 2016",
    "No meta description"
  ],
  "pitchAngle": "(Salon)'s website still says © 2016 and is missing basic SEO tags; a refresh could bring in more customers.",
  "auditedAt": "2026-10-22T07:38:07.190Z"
}

rowType is "business" on every business row. A run that saves no businesses returns one uncharged "note" row with a note saying why.

The other 4 businesses in that run:

Business	Status	Score	Main reason
Bakery, Toronto, Canada	social_only	75	Only a Facebook page, no website
Restaurant, Cape Town, South Africa	dead_builder	70	Built on Google Business Profile websites (shut down in 2024)
Electrician, Berlin, Germany	broken	70	Website not working: domain parked or for sale
Dental practice, Sydney, Australia	ok	0	Site in good shape, little to pitch

What it costs

Pay per event, only for the rows you receive. Compute and traffic are included.

Event	Price	Charged
Audited website	$0.003	Per business whose website was fetched and audited, including sites found broken
Lead without a website	$0.001 (from 2026-11-15: $0.005)	Per business with nothing to fetch: no website, only a social or listing page, or a shut-down site builder
Contacts extracted	$0.001	Per business, only when extractContacts is on and a business email, phone or WhatsApp link was found
Actor start	$0.00005	Apify's standard fee, once per run (one per GB of memory: the default 512 MB counts as one, and a city search's 2 GB as two)

Worked example: 1,000 businesses from a Google Maps scrape, with extractContacts on. Say 600 of them list a website, 400 have none or only a Facebook or Instagram page, and 300 of the sites show a business email, phone or WhatsApp link:

	Businesses	Price	Cost
Audited websites	600	$0.003	$1.80
Leads without a website	400	$0.001	$0.40
Contacts extracted	300	$0.001	$0.30
Run start	1	$0.00005	$0.00005
Total			$2.50

Any 1,000-business run costs between $1 (no business has a website) and $4 (every one has a site and contact details).

From 2026-11-15, a lead without a website costs $0.005, so the same example comes to $4.10, and a 1,000-business run costs $4 to $5.

Free: the search itself, sites that block automated checks (saved with no score and a "Couldn't audit" note), and businesses left out by onlyOpportunities, onlyNoWebsite or the search, which are neither saved nor charged.

Use cases

• Web designers: search "Hair salons and barbers" in your city, or run a Google Maps scraper for it, keep everything scoring 50 or more, and work down the list.
• SEO and marketing consultants: find businesses whose sites lack HTTPS, a mobile layout or online booking, and pitch the fix.
• Lead sellers: hand clients a scored list with a reason and a pitch line on every row, not a raw directory dump.
• Sales teams: Google Maps leads for any business type and city, with phones, emails, social profiles, ratings and hours.
• Contact enrichment: a list of company websites in, every public email and phone number out.

Input

Field	Type	Description
searchCategory	select	Type of business to search for: plumbers, electricians, HVAC, roofers, carpenters, painters, hair salons and barbers, beauty and nail salons, massage and spas, tattoo studios, dentists, doctors and clinics, physiotherapists, vets, opticians, gyms, restaurants, cafes, bakeries, hotels, car repair, car dealers, lawyers, accountants, real estate agents, florists, clothing and furniture stores, photographers, driving schools, childcare and laundries.
searchTerm	string	Or search Google Maps for any business instead, e.g. "yoga studio", "pet groomer" or "wedding photographer". Used in place of searchCategory when filled in. A typed search uses Google Maps only.
searchLocation	string	City or area to search, e.g. "Manchester, UK" or "Westlands, Nairobi". Used with searchCategory or searchTerm.
searchLocations	array	More places to search in the same run, up to 25 in all. A business found in two places is kept once, and a place that can't be found gets its own uncharged row while the rest still run.
maxBusinesses	integer	The most businesses the search audits in each place, which also caps its cost. Default 100, up to 2000.
datasetId	string	ID of a dataset from another actor, such as a Google Maps scraper run. Field names are mapped automatically: title/name, website/url, phone, address, city, countryCode, categoryName, totalScore/rating, reviewsCount, and the Google Maps url. Permanently closed places and duplicates are skipped.
businesses	array	Your own list: name, website, and optionally phone, address, city, country (name or 2-letter code) and category. A list of websites alone works too, e.g. to pull contacts.
auditDepth	basic / full	Basic checks the homepage. Full also opens the contact page when one is linked. Default basic.
extractContacts	boolean	Pull the public business email, phone and WhatsApp link from the site, plus every email and phone number found (emails, phones, up to 10 each). With auditDepth full, the contact page is read too. Default false.
onlyNoWebsite	boolean	Only businesses with no real website: none, only a social or listing page, or a dead site builder. A search reads up to 10 Google Maps listings per lead wanted, and businesses with a website are skipped, not charged. Default false.
onlyNew	boolean	For scheduled runs: skip businesses that earlier runs already returned, so each run brings only new ones. A search reads further down the results to find them, and skipped businesses aren't audited or charged. The list lives in the key-value store website-gap-finder-seen in your Apify account; delete it to start over. Default false.
seenListName	string	Keeps a separate "already returned" list per search or client, e.g. denver-plumbers, instead of one shared list. Lowercase letters, digits and hyphens. Used with onlyNew.
onlyOpportunities	boolean	Only save businesses scoring at least minScore. Sites that couldn't be audited are left out too. Default false.
minScore	integer 0-100	Default 50.
maxConcurrency	integer	Businesses audited at once. Default 10.

Give a search, datasetId, businesses, or any combination.

Search a city:

{
  "searchCategory": "hair",
  "searchLocation": "Manchester, UK",
  "maxBusinesses": 100,
  "onlyOpportunities": true,
  "minScore": 50
}

Search any business, in several towns at once:

{
  "searchTerm": "yoga studio",
  "searchLocation": "Boulder, USA",
  "searchLocations": ["Fort Collins, USA", "Denver, USA"],
  "maxBusinesses": 50,
  "onlyNoWebsite": true
}

New leads every week: schedule this, and each run returns only businesses earlier runs haven't:

{
  "searchCategory": "plumber",
  "searchLocation": "Denver, USA",
  "maxBusinesses": 50,
  "onlyNoWebsite": true,
  "onlyNew": true
}

Or audit a Google Maps scrape:

{
  "datasetId": "YOUR_GOOGLE_MAPS_DATASET_ID",
  "auditDepth": "basic",
  "extractContacts": true,
  "onlyOpportunities": true,
  "minScore": 50
}

Chain it after a Google Maps scraper

1. Run a Google Maps scraper on Apify (for example Google Maps Scraper by compass) with your search, for example "hair salon" in "Chicago". Include the place details that carry the website and phone.
2. When it finishes, open the run's Storage tab and copy the dataset ID.
3. Start Website Gap Finder with that ID in datasetId.

To make it automatic, add an integration to the Google Maps scraper task: Run Actor (Website Gap Finder) when the run succeeds, with the input { "datasetId": "{{resource.defaultDatasetId}}" }.

Related tools

• Website Tech Stack Detector: what a site is built on (CMS, hosting, analytics), one row per URL
• Tech Stack Lead Finder: find sites by the technology they use, for example Shopify stores without Klaviyo

Notes

Website statuses

Status	Meaning
none	No website listed
social_only	The "website" is a Facebook, Instagram, TikTok, WhatsApp, Linktree, Google or booking-app profile (Fresha, Booksy...)
broken	Doesn't load, doesn't resolve, errors, shows "page not found", or is parked, for sale or suspended
dead_builder	Built on a site builder that has shut down (Google Business Profile websites, Adobe Muse, Business Catalyst, FrontPage, iWeb...)
free_subdomain	Lives on a free address like salon.wixsite.com or plumber.blogspot.com
blocked	The site refuses automated checks (bot protection or robots.txt). Reported, never worked around, and free. These rows get no score (opportunityScore: null) and a "Couldn't audit" note, so they never pass for healthy sites
ok	The site loads

How the score works. It adds up points for every gap found, capped at 100:

Signal	Points
No website	80
Only a social or listing page	75
Broken site, or built on a dead builder	70
On a free subdomain (for example salon.wixsite.com)	50
Placeholder page ("coming soon")	40
Copyright 8+ years old (5-7 years: 20, 3-4 years: 10)	40
No HTTPS, or a broken or unverifiable SSL certificate	20
Not mobile friendly	20
Listed website link leads to a missing page (the homepage works and is audited instead)	15
Incomplete SSL certificate chain (browsers cope, some apps and browsers warn)	10
Appointment business (salon, clinic, dentist...) with no online booking	12
Homepage over 5 seconds (over 3 seconds: 7)	12
Outdated WordPress (below 6.0)	10
Established business: 20+ reviews rated 4.0+ (more likely to pay)	10
HTTP doesn't redirect to HTTPS	5
No page title, or no meta description	5 each

Roughly: 70+ means no working website or a badly outdated one, 40-70 a site with clear problems, and under 20 a site in decent shape. Sites that couldn't be audited have no score.

Search mode and Google Maps. The search looks up the place with OpenStreetMap's place search (Nominatim, with Photon as a backup), then reads that type of business from Google Maps: the same results list the Maps page shows, read through Apify's residential proxy.

• Coverage: in a test search on 2026-11-01, 8 pages of Denver plumbers gave 160 businesses, and 19 of them listed no website on Google.
• Businesses with no website listed come back as leads (websiteStatus: "none"), with their phone, rating and Google Maps link. Every other business gets its website audited. Closed businesses are left out.
• Order: Google lists its most prominent businesses first, so a small maxBusinesses mostly gets established firms. Raise it to reach the long tail, where most businesses without websites are.
• If Google Maps doesn't answer, the search runs on Overture Maps open data instead and the status message says so. There, only businesses that list a website are audited, and chains, closed places and places with little evidence they still exist are skipped.
• If neither can be read, the run saves one uncharged note saying so instead of failing. Input it can't use (a type of business without a city, an unknown place) gets one uncharged error row saying what to change.
• Data: Google Maps rows carry the listing's mapsUrl, placeId, rating and reviewCount. Overture rows: Overture Maps Foundation, from sources under CDLA Permissive 2.0, Apache 2.0 (Foursquare) and CC0, with placeId like overture:45ac34d4-....

How it checks. Two requests per site: robots.txt (which also tells whether HTTPS works) and the page itself. Full depth adds the contact page, and a dead listed link adds the homepage. There's no headless browser and no proxies. It uses an honest user agent, respects robots.txt, spaces requests to the same site at least a second apart, and audits businesses that share one website once. One bad site never stops the run, and when the run's time limit is close it stops starting new audits and finishes with the ones already done. A city search reads Overture Maps' data for the whole area, so it runs with 2 GB of memory (set automatically when you search; lists and datasets use 512 MB).

Limitations. Content drawn entirely by JavaScript can hide booking widgets and copyright years; those show as unknown and are never guessed. Load time is measured from Apify's servers, not from the business's country.

Data and outreach compliance. The output is business information the companies publish themselves: their website, business phone and generic business email. Personal-looking addresses of named staff are skipped on purpose. You are responsible for how you use it: follow GDPR, PECR in the UK, CAN-SPAM in the US, Kenya's Data Protection Act and the outreach rules wherever you contact businesses.

Feedback. If you use this for client work, tell me in the Issues tab what you'd want next: other countries' quirks, other checks, a different score. I read every issue.