Willhaben Scraper — Austria's #1 Marketplace Data

Willhaben Scraper 🇦🇹 — Marketplace, Real Estate, Cars & Dealer Leads

Extract classified ads, marketplace products, real estate properties, and used cars from Willhaben.at — Austria's #1 classifieds portal — without coding, accounts, or browser overhead. This automated Willhaben scraper queries keywords across the general marketplace (Marktplatz) or crawls full category URLs across Austrian real estate (Immobilien), vehicles (Gebrauchtwagen / Auto & Motorrad), and jobs.

Collect item titles, EUR prices, seller classifications (private individual vs. commercial dealer), registered business names, postal codes (PLZ), districts, Austrian federal states (Bundesländer), GPS coordinates (latitude/longitude), publication dates, photo galleries, and optional seller phone numbers.

Export seamlessly to JSON, CSV, Excel, or consume programmatically via the Apify REST API.

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⚡ At a Glance

Feature	Details
Target Website	Willhaben.at (Austria's Undisputed #1 Classifieds & Marketplace)
Data Extracted	Title, EUR price, currency, seller type (private/dealer), business seller name, street address, postal code, district, state, GPS geo coordinates, publication timestamps, gallery photos, optional phone numbers
Supported Verticals	Marktplatz (Electronics, Fashion, Furniture), Immobilien (Rentals & Sales), Auto & Motorrad (Used Cars & Commercial Vehicles), Jobs
B2B Lead Generation	Distinguishes commercial dealers (sellerType: "dealer") and captures official company names (sellerName)
Deep Pagination	Unlocked for 1,000+ items via continuous pagination (maxItems: 0 for unlimited)
Execution Speed	~100 listings in 12–25 seconds via lightweight HTTP streaming
Proxy Configuration	Apify Residential Proxy (Austria AT) configured by default for 100% reliable bypass
Export Formats	Dataset JSON, CSV, XLSX, XML, or direct REST API / Webhooks

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🔎 Why Scrape Willhaben Marketplace Data?

With tens of millions of monthly pageviews and hundreds of thousands of active listings, Willhaben is Austria's definitive commercial and consumer trading hub. Whether looking at consumer electronics, luxury timepieces, designer apparel, used automotive fleets, or Vienna rental apartments, Willhaben captures virtually all domestic Austrian classified trade.

However, Willhaben provides no public API for bulk data harvesting. Manually tracking competitor price shifts, sourcing dealership contacts, or building property valuation datasets requires opening thousands of listings individually.

Key strategic advantages of automated Willhaben scraping:

• Commercial Dealer & Merchant Lead Generation: Filter listings by sellerType: "dealer" to identify active Austrian retail dealers, car dealerships, and real estate agencies with verified company names.
• E-Commerce Resale & Arbitrage Hunting: Track price distributions for consumer electronics (iPhones, gaming consoles), luxury watches (Rolex, Omega), and vintage design furniture across Austrian postal codes.
• Real Estate Market Intelligence: Collect rental and sale asking prices, square meter valuations, and geographic coordinates across Vienna, Graz, Linz, and Salzburg.
• Automotive Pricing & Fleet Analytics: Monitor used vehicle inventory turns, mileage-to-price depreciation curves, and commercial dealer stock levels.
• Geospatial & Regional Demand Mapping: Visualize regional pricing differentials across Austrian federal states (Vienna, Lower Austria, Upper Austria, Styria, Tyrol, Carinthia, Salzburg, Vorarlberg, Burgenland).
• Competitor Price Monitoring: Ingest weekly catalog feeds to benchmark retail pricing against peer sellers in the Austrian domestic market.

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📊 Comparison Matrix

Capability	Willhaben Scraper (This Actor)	Manual Portal Search	Generic Web Scrapers	Competitor Scraping Tools
Throughput Speed	~100 listings in 15 seconds	1 listing every 20 seconds	Heavy browser memory spikes	Rate-limited / Frequent 403s
Dealer Classification	✅ Accurate ORGNAME parsing	🟡 Manual account inspection	❌ Misinterprets ORGID on all ads	❌ Treats all sellers as identical
Multi-Vertical URLs	✅ Marktplatz, Cars, Real Estate	❌ Single category search only	❌ URL parameter parsing fails	🟡 Inflexible category filters
GPS Coordinates	✅ Exact Latitude & Longitude	🟡 Buried in map scripts	❌ Missed by generic parsers	🟡 Inconsistent geo extraction
Deep 1,000+ Scale	✅ Unlocked infinite pagination	❌ 30 items per page click	❌ Drops connections at page 5	🟡 Caps results at 100–200
Anti-Bot Resilience	✅ Pre-configured AT Residential	🟡 Blocked after 20 pages	❌ 403 Datacenter blocks	🔴 Expensive custom proxy setups

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🏢 B2B Lead Generation: The Dealer Advantage

Willhaben assigns an internal ORGID attribute to every advertisement across the site — including private individuals. Generic scrapers frequently make the mistake of classifying every listing as a commercial business.

This actor solves this critical challenge by auditing the verified ORGNAME attribute:

• Commercial Dealer (sellerType: "dealer"): Features a verified corporate legal name (e.g., "Autohaus Mayer GmbH" or "Juwelier Wagner"). Ideal for B2B supplier outreach, dealer financing pitches, and merchant acquisition.
• Private Seller (sellerType: "private"): Identifies consumer sellers where personal names are withheld to protect privacy.

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🏗️ Architecture & Data Transformation Pipeline

The diagram below outlines how the scraper queries, extracts, and structures Willhaben marketplace data:

[ Target: willhaben.at Search Query or Start URL ]
                       │
                       ▼
[ Apify Residential Proxy Engine (Austria - AT) ]
   └─► Session Rotation per Search Page (Bypasses Datacenter 403 Blocks)
                       │
                       ▼
[ SSR Next.js Hydration Parser ]
   ├─► Locates <script id="__NEXT_DATA__"> JSON Payload
   ├─► Extracts searchResult.advertSummaryList Array
   └─► Transforms Dynamic attributes.attribute[] into Key-Value Map
                       │
                       ▼
[ Data Normalization & Enrichment ]
   ├─► EUR Amount & Display Price Normalizer
   ├─► Dealer Verification (Audits ORGNAME vs. ORGID)
   ├─► Geolocation Parser (Splits Coordinates into Latitude / Longitude)
   ├─► Timestamp Formatter (Converts Epoch Milliseconds to ISO 8601)
   └─► (Optional) Concurrent Detail Worker for Full Text & Phone Numbers
                       │
                       ▼
[ Deduplication Engine (Unique Ad ID Hash Map) ]
                       │
                       ▼
[ Apify Dataset Storage (JSON / CSV / XLSX / REST API) ]

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🏷️ Multi-Vertical Field Extraction Matrix

Willhaben serves distinct commercial sectors with specific data attributes. This actor dynamically normalizes attributes across verticals:

Category	Typical Attributes Extracted
Marktplatz (General)	Title, Price, Condition, Category Tree, Location, Dealer Business Name, Gallery Photos
Immobilien (Real Estate)	Estate Type (Apartment, House), Living Area ($m^2$), Rooms, Postal Code, District, State, GPS Coordinates
Gebrauchtwagen (Automotive)	Make, Model, Mileage (KM), First Registration Year, Fuel Type, Transmission, Dealer Name
Jobs & Services	Position Title, Employing Organization, Municipal Work Location, Publication Date

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✨ Key Features & Capabilities

• ✅ Dual Search Modalities: Search by keyword list (searchTerms: ["iphone", "rolex"]) or paste category URLs (startUrls) for real estate and automotive searches.
• ✅ 1,000+ Deep Pagination: Automatically walks pagination pages (30 listings per page) until your specified limit is satisfied, without artificial page caps.
• ✅ Commercial vs. Private Filtering: Filter results immediately at extraction time using sellerType: "dealer" or sellerType: "private".
• ✅ Price Bounds Filtering: Restrict collection to specific budget brackets using priceMin and priceMax.
• ✅ Geographic Precision: Extracts full location breakdowns: municipality, postal code (PLZ), district, state, and GPS coordinates (latitude / longitude).
• ✅ Optional Phone Enrichment: Toggle scrapeDetails: true to open individual detail pages and extract full description text and seller phone numbers.
• ✅ Automated Image Galleries: Captures primary cover photos alongside full resolution gallery image arrays.
• ✅ Zero Duplicate Guarantee: In-memory ID tracking prevents duplicate records across overlapping search categories.

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🎯 High-Impact Use Cases

1. B2B Merchant & Dealership Acquisition

Fintech lenders, automotive warranty providers, and logistics platforms filter for sellerType: "dealer" across automotive and electronics categories to source active Austrian merchants for cold outreach.

2. Retail Arbitrage & Flipping

Professional resellers monitor undervalued electronics, watches, musical instruments, and designer clothing by setting hourly scheduled runs with price maximum thresholds.

3. Commercial Real Estate & PropTech Aggregators

Real estate analysts paste regional search URLs (e.g. Vienna apartments) to monitor asking rent per square meter, heating type, and geographic supply density.

4. Automotive Industry Benchmarking

Car dealerships and insurance adjusters track used vehicle listings by make and model to calculate actual secondary market transaction values.

5. Brand Protection & Counterfeit Detection

Luxury brands monitor grey market distribution and unauthorized dealer sales of branded goods across Austrian classifieds.

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📥 Input Configuration

Parameter	Type	Default	Description
searchTerms	Array	["iphone"]	Keywords to search on the Willhaben marketplace (Marktplatz). Each keyword is crawled independently.
startUrls	Array	[]	Direct Willhaben category or filtered search URLs (e.g. real estate or used car listings).
sellerType	String	""	Filter by seller classification: "" (any seller), "dealer" (commercial businesses), or "private" (private individuals).
priceMin	Integer	null	Lower price threshold in EUR (€).
priceMax	Integer	null	Upper price threshold in EUR (€).
scrapeDetails	Boolean	false	When enabled, requests detail pages to capture full descriptions and seller telephone numbers where available.
maxItems	Integer	100	Maximum number of listings to collect across all sources. Set to 0 for unlimited deep pagination.
maxPagesPerSearch	Integer	0	Maximum pages per search term / URL (~30 items per page). Set to 0 for unlimited pages governed by Max Items.
proxyConfiguration	Object	{ "useApifyProxy": true, "apifyProxyGroups": ["RESIDENTIAL"], "apifyProxyCountry": "AT" }	Apify Residential Proxy (Austria) is required to prevent 403 blocks.

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📤 Output Data Fields

Every record returned from Willhaben contains clean, normalized fields ready for immediate analysis.

📦 Product & Listing Overview

Field	Type	Coverage	Description
id	String	🟢 High	Unique numeric Willhaben listing ID (e.g., "198273645").
url	String	🟢 High	Canonical listing URL on Willhaben.at.
title	String	🟢 High	Complete advertisement headline or product title.
price	Number	🟢 High	Numeric asking price in Euros (e.g., 850.00).
currency	String	🟢 High	Currency code (typically "EUR").
description	String	🟡 Conditional	Summary description (full description extracted when scrapeDetails: true).
scrapedAt	String	🟢 High	ISO 8601 UTC timestamp of execution.

👤 Seller & Merchant Intelligence

Field	Type	Coverage	Description
sellerType	String	🟢 High	Classification: "dealer" (commercial business) or "private" (private seller).
sellerName	String	🟡 Conditional	Official business name for dealers (e.g., "Mobilfunk Gruber GmbH").
isDealer	Boolean	🟢 High	Boolean flag indicating whether the seller is an established business.
orgId	String	🟡 Conditional	Willhaben internal organisation identifier.
phone	String	🟡 Conditional	Seller contact telephone number (requires scrapeDetails: true).

📍 Geographic & Location Details

Field	Type	Coverage	Description
location	String	🟢 High	City or district locality name (e.g., "Wien, 10. Bezirk, Favoriten").
postcode	String	🟢 High	Austrian 4-digit postal code (e.g., "1100").
district	String	🟡 Conditional	Municipal administrative district.
state	String	🟢 High	Austrian federal state (e.g., "Wien", "Niederösterreich", "Steiermark").
country	String	🟢 High	Country name ("Österreich").
address	String	🟡 Conditional	Specific street address when published by seller.
latitude	Number	🟡 Conditional	WGS84 geographic latitude coordinate.
longitude	Number	🟡 Conditional	WGS84 geographic longitude coordinate.

🖼️ Photos & Timestamps

Field	Type	Coverage	Description
imageUrl	String	🟢 High	Primary cover photograph URL.
images	Array	🟢 High	Array of all high-resolution product photographs.
publishedDate	String	🟢 High	ISO 8601 timestamp when the listing was first published.
changedDate	String	🟡 Conditional	ISO 8601 timestamp of the most recent price or text update.

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💻 Sample Output Record

{
  "id": "194820194",
  "url": "https://www.willhaben.at/iad/kaufen-und-verkaufen/d/apple-iphone-15-pro-128gb-titan-natur-neuwertig-194820194/",
  "title": "Apple iPhone 15 Pro 128GB Titan Natur neuwertig",
  "price": 820.0,
  "currency": "EUR",
  "sellerType": "dealer",
  "sellerName": "Technik Corner Wien GmbH",
  "isDealer": true,
  "orgId": "918234",
  "location": "Wien, 01. Bezirk, Innere Stadt",
  "postcode": "1010",
  "district": "Innere Stadt",
  "state": "Wien",
  "country": "Österreich",
  "address": "Kärntner Straße 45",
  "latitude": 48.2045,
  "longitude": 16.3712,
  "publishedDate": "2026-11-09T08:30:00.000Z",
  "changedDate": "2026-11-10T11:15:00.000Z",
  "imageUrl": "https://cache.willhaben.at/mmo/4/194/820/194_-192837465.jpg",
  "images": [
    "https://cache.willhaben.at/mmo/4/194/820/194_-192837465.jpg",
    "https://cache.willhaben.at/mmo/4/194/820/194_982736451.jpg"
  ],
  "phone": "+43 1 5123456",
  "description": "Verkaufe neuwertiges iPhone 15 Pro 128GB in Titan Natur mit Originalverpackung und Rechnung. Inklusive 12 Monate Händlergewährleistung.",
  "searchTerm": "iphone",
  "scrapedAt": "2026-11-10T13:45:00.000Z"
}

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🛠️ Programmatic Integration & Code Examples

Integrate Willhaben listings into automated monitoring workflows via Python, Node.js, or cURL.

Python Integration

from apify_client import ApifyClient

# Initialize client with your Apify API token
client = ApifyClient("YOUR_APIFY_TOKEN")

# Trigger Willhaben extraction for dealer electronics
run = client.actor("haketa/willhaben-scraper").call(
    run_input={
        "searchTerms": ["iphone", "macbook"],
        "sellerType": "dealer",
        "priceMin": 300,
        "maxItems": 100,
        "maxPagesPerSearch": 0
    }
)

# Fetch results from dataset
items = client.dataset(run["defaultDatasetId"]).list_items().items
for listing in items:
    print(f"[{listing.get('sellerType').upper()}] {listing.get('title')} — €{listing.get('price')}")
    print(f"  Seller: {listing.get('sellerName')} | Location: {listing.get('location')}")

Node.js Integration

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({
    token: 'YOUR_APIFY_TOKEN',
});

const run = await client.actor('haketa/willhaben-scraper').call({
    searchTerms: ['rolex'],
    maxItems: 50,
    maxPagesPerSearch: 0,
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(`Successfully scraped ${items.length} Willhaben listings.`);

cURL API Request

curl -X POST "https://api.apify.com/v2/acts/haketa~willhaben-scraper/runs?token=YOUR_APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "searchTerms": ["iphone"],
    "maxItems": 50,
    "maxPagesPerSearch": 0
  }'

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🚀 Quickstart Guide

1. Log in to your Apify Console workspace.
2. Search for Willhaben Scraper in the Apify Store.
3. Configure your target query:
   • Enter one or more keywords in searchTerms (e.g. ["iphone"]).
   • Or paste a real estate / used car search URL into startUrls.
4. (Optional) Filter by sellerType (dealer or private) or price thresholds.
5. Set maxItems to your target volume (e.g., 100 for a sample or 0 for unlimited).
6. Click Start to initiate execution.
7. Download your normalized dataset as JSON, CSV, or Excel.

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⚡ Performance, Scaling & Best Practices

• Deep 1,000+ Result Runs: When crawling high-volume categories, set maxPagesPerSearch: 0 and specify your desired total limit in maxItems (e.g., 1000 or 5000). The actor paginates smoothly through 30+ pages.
• Fast Mode vs. Detail Enrichment: Keep scrapeDetails: false for standard price and seller monitoring. Enabling detail scraping requests each ad individually, which is slower and increases proxy consumption.
• Proxy Configuration: Always keep Residential Proxy (Austria) enabled. Willhaben blocks standard datacenter IP ranges with HTTP 403 Forbidden responses.
• Real Estate & Car Categories: Use your web browser to perform complex searches on Willhaben (e.g. filter for 3-room apartments in Graz under €1,200), copy the resulting URL from your browser address bar, and paste it directly into startUrls.

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❓ Frequently Asked Questions

Do I need a Willhaben account to scrape listings? No. This actor extracts publicly accessible marketplace data without requiring user registration, login credentials, or authentication cookies.

Why is an Austrian residential proxy required? Willhaben enforces strict network firewall policies that block requests originating from public datacenter hosting providers. Apify Residential Proxies routed through Austria provide 100% reliable page delivery.

How does dealer identification work? While all listings contain an internal ID, only verified commercial businesses possess an official ORGNAME. The scraper validates this field to accurately set isDealer: true and populate sellerName.

Can I scrape used cars or real estate? Yes. You can paste any active Willhaben search URL from the Immobilien (real estate) or Gebrauchtwagen (automotive) sections into startUrls.

What formats are available for data export? You can download the dataset as JSON, CSV, Excel (XLSX), XML, or connect directly via the Apify REST API to platforms like Make, Zapier, or Google Sheets.

Are phone numbers guaranteed for every listing? No. Phone numbers are optional for sellers on Willhaben. When present and when scrapeDetails: true is enabled, the actor parses and formats the contact number.

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🔗 Related Classifieds & Marketplace Scrapers

Complement your European e-commerce and classifieds data pipeline with related actors:

• Milanuncios Scraper — Spain #1 Classifieds
• Yad2 Real Estate Scraper — Property Listings & Seller Leads
• Boliga Scraper — Danish Real Estate & Sold History
• OfferUp Scraper — US Local Marketplace & Classifieds
• ZAP Imóveis Scraper — Brazil Real Estate Marketplace

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📋 Changelog

• v1.2 (2026-11) — Unlocked deep 1,000+ pagination by treating maxPagesPerSearch: 0 as unlimited; removed restrictive page limits; optimized prefill execution to complete under 25 seconds; refined dealer vs. private seller classification logic.
• v1.1 (2026-08) — Added support for startUrls across real estate and automotive verticals; implemented optional detail page enrichment for phone numbers and full descriptions.
• v1.0 (2026-05) — Initial release featuring Austrian marketplace keyword searching, residential proxy routing, GPS coordinate extraction, and multi-format export.