Connect customer data to every experience

Lytics builds a real-time profile of every customer, from identity to interests to predicted intent, and activates it across your site, campaigns, and channels while the customer is still engaged.

Benefits

Real-time identity resolution

Connect anonymous and known data from every source into one profile per customer. Profiles update with every interaction, from a first page view to a purchase.

Context that acts

Real-time profiles keep every channel current, so experiences adapt to live intent instead of hand-written if-then rules.

Know what each customer cares about

Supertopics shows which topics and content draw each audience, so every campaign starts from real interest instead of a guess.

Move from siloed data to real-time understanding

Connect your data sources

Bring in customer data from anywhere it lives. Lytics matches every signal to the right person and keeps each profile live. Automatically respect customer privacy and build trust, harness insights, and push rich data wherever it's needed.

Build profiles that remember

Lytics captures every interaction as it happens and connects it to the right customer, so each profile builds on every visit and stays current no matter how fast behavior changes. Create and maintain your profile schema in Schema Studio with AI capabilities.

Turn interest into action

Profiles update as customers act, so audiences stay current without manual rebuilds. Supertopics shows what each audience cares about, and Flows turns those signals into journeys wherever your customers are.