Reach more audiences by running your ads across the Google Ads network. Performance Max campaigns use YouTube Shorts, among other surfaces, to expand your campaign's reach.
How it works
Performance Max is a goal-based campaign type that lets you access all of Google Ads inventory from one campaign. It's designed to work with your keyword-based Search campaigns to help you find more converting customers.
Performance Max campaigns allow you to show ads across all of Google Ads network, including YouTube, Display, Search, Discover, Gmail, and Maps.
Note: Performance Max automatically includes YouTube Shorts placements, however you cannot buy YouTube Shorts ads separately within Performance Max campaigns. Learn more About Performance Max campaigns.
