Demand Gen campaigns capture engagement and action across YouTube (including Shorts), Discover, Gmail, and Google video partners. Demand Gen campaigns are ideal for social advertisers who want to serve visually-appealing, multi-format ads on Google Ads' most impactful surfaces available to any advertiser.
How it works
Demand Gen campaigns are designed to engage users and drive action across Google's properties. These campaigns use a variety of formats, including video, image, and text ads, to reach users on different platforms.
Your ads will be shown across all inventories listed above. You'll not be able to buy only YouTube Shorts ads with Demand Gen campaigns. While Demand Gen campaigns can help you reach users on YouTube Shorts, they are not a way to target Shorts specifically.
